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Deere Launches Digital Repair Tool Amid Right to Repair Debate

Deere has introduced a new digital platform designed to give equipment owners more control over maintaining and repairing their machines. The announcement comes as the company continues to respond to growing scrutiny over its approach to the Right to Repair movement.

The new platform, called Operations Center PRO Service, offers expanded self-repair capabilities across John Deere’s agriculture, turf, construction and forestry equipment lines. Among its features are machine diagnostics, access to repair manuals, software reprogramming for electronic controllers, and step-by-step troubleshooting guides.

ā€œWhether you want the support of your professionally trained and trusted John Deere dealer, to work with another local service provider, or to fix your machine yourself, we’ve created additional capabilities for you to choose the option that best fits your needs,ā€ said Denver Caldwell, vice president of aftermarket and customer support.

The tool will be available through an annual license starting at $195 per machine. It replaces the company’s previous platform, Customer Service ADVISOR™, which will be phased out over the next year.

Equipment owners and independent service providers can access the platform through Deere’s Operations Center, using the machine’s serial number to register equipment. While some features require a data link connection and are limited at launch, Deere said more updates will be added over time.

Operations Center PRO Service is available to customers in the U.S. and Canada.

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